Social Media Manager

  • Sales & Marketing
  • Part time
  • February 21, 2024
Social Media Management
Instagram Marketing
Content Creation
English intermediate
Spanish native

Job Overview: As a Social Media Manager, you will be responsible for developing and implementing social media strategies to increase brand awareness, engage with our target audience, and drive traffic to our profile. You will oversee all aspects of our social media presence, including content creation, community management, analytics tracking, and staying up-to-date with industry trends. The ideal candidate is creative, analytical, and has a passion for digital marketing. Responsibilities: Develop and execute comprehensive social media strategies to achieve company objectives and KPIs. Create engaging and high-quality content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok. Manage all social media channels, including scheduling posts, monitoring comments, and responding to inquiries in a timely manner. Collaborate with cross-functional teams to align social media efforts with marketing campaigns, product launches, and other initiatives. Stay informed about industry trends, platform updates, and best practices in social media marketing. Analyze social media performance metrics and prepare regular reports to track progress and identify areas for improvement. Monitor competitor activity and industry trends to identify new opportunities for growth. Stay up-to-date with emerging social media platforms and tools to enhance our digital presence. Build and maintain relationships with influencers, brand advocates, and industry partners to expand our reach and engagement. Requirements: Bachelor's degree in Marketing, Communications, or related field. Proven work experience as a Social Media Manager or similar role. Excellent written and verbal communication skills. Strong understanding of social media platforms, algorithms, and best practices. Proficiency in social media management tools and analytics platforms. Creative thinking and ability to generate innovative ideas for content and campaigns. Strong analytical skills with the ability to interpret data and draw actionable insights. Ability to multitask and prioritize tasks in a fast-paced environment. Experience with graphic design, video editing, and other multimedia content creation tools is a plus. Knowledge of SEO, SEM, and digital advertising principles is desirable. Demonstrated ability to work independently and as part of a team. Passion for digital marketing and staying ahead of industry trends.

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