Market and Brand Strategist

  • Sales & Marketing
  • Full time
  • February 27, 2024
Brand Management
Market Research
Market Analysis
Data Analysis
Strategic Planning
English advanced
Spanish native

We are looking for a knowledgeable and strategic Planner with expertise in market analysis, consumer behavior, and industry trends. The ideal candidate will play a crucial role in informing our team with insights to establish effective strategies. Guatemala will be the initial focus market, and the Planner will be responsible for crafting the product roadmap and developing brand strategies. Responsibilities: Market and Consumer Understanding: Possess in-depth knowledge of the market, consumers, and industry dynamics. Stay updated on market trends, competitor activities, and consumer preferences. Strategic Planning: Develop brand strategies that align with market needs and business objectives. Unite brand goals with market requirements, ensuring a seamless connection between the brand and its audience. Actionable Plans: Structure actionable short, medium, and long-term plans to drive brand success. Translate strategic objectives into tangible and measurable actions. Product Roadmap: Establish and oversee the product roadmap, considering market demands and growth opportunities. Collaborate with cross-functional teams to ensure alignment with overall business goals. Data Utilization: Understand and leverage data to derive meaningful insights. Translate data-driven insights into tangible and effective actions. Qualifications: Proven experience as a Planner or Strategist with a focus on market and brand strategies. Deep understanding of market dynamics, consumer behavior, and industry trends. Ability to develop comprehensive and effective brand strategies. Strong analytical skills to interpret data and derive actionable insights. Experience in structuring plans of action for short, medium, and long-term objectives. Excellent communication and collaboration skills.

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